Saturday, 17 September 2016

How to read a business plan owing to the marketing stunt factor

The business plans issued by new startups are the documents that indicate the idea of the venture planner and the founder and the vision about the future and the expectations from the newly born idea. The document is not for the planner him or herself because they already know what it is all about and what the idea is capable of doing. The idea is actually for the people who might be interested in making a fortune out of the idea by becoming its funding source and investors. There are a few things that every person who might be interested in becoming a possible funder needs to know about these plans.

First thing is that these plans are prepared by business plan experts who are professionals at documentations of these ideas and portraying them as possible and practical courses of actions. The reader hence must bear in mind that the idea that is being conveyed to him is prone to error and irresponsibility because the writer of this plan has tried to exaggerate the capabilities of the plan rather than providing a realistic picture about it. It may not be so that all the information provided in the plan is exaggerated but the idea of this entire practice is to understand that it is all a marketing stunt hence there is a possibility that it may be over promising certain things and may under deliver them.

The tier 1 entrepreneur guidance is taken by the venture owners before they go on to establish a document about the business idea and hence one can expect that the ideas being presented in the document may not be  entirely produced by the owner as a lot of foreign help has been taken for its preparation. The readers of these plans should bear in mind that the idea of preparing a business plan at the first place is to leave an impression on the readers so that they can either buy the idea of investing in the venture or the idea of becoming partners with the newly established business. Hence the readers need to bear in mind that they may get carried away by the over promises that are being made to them and should stick to realism and gauge the practicality of everything being mentioned in the guide.


Tier 1 investor guidance is acquired and used by most startup owners for making their plans in documented form and hence the readers must not confuse the knowledge of the consultancy hired by the actual owner with that or his or her own because the idea is to persuade people into wanting to become a part of the newly established business. The establishment of business in reality might not be equally as effective and efficiency as in the papers.

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